WEST PALM BEACH, Fla. (Feb. 18, 2019) – The Right Pillow announced the launch of The Right Fit Guide, apersonalized online purchasing process designed to help customers create the perfect, custom pillow at thetime their order is placed on the website.
Marking the first online fit guide available to consumers in the pillow industry, The Right Fit Guide was designed to enhance pillow shopping, allowing a more interactive experience that engages customers through a short series of questions about their personal sleep preferences. Four simple questions walk the consumer to their best fit: sleep position, preferred firmness, preferred size, and finally, sleep goals. Each response is matched with pillow feature customizations, resulting in the reveal of The Right Pillow counterpart for that particular customer's set of comfort needs. The customer will then have the option to review the recommended pillow and depending on their satisfaction with the resulting match, begin The Right Fit Guide again or proceed to check out for purchase.
"As we continued to get great feedback from our customers, we also kept hearing the same question: ‘How do I know which pillow fill to choose?’ We decided to take the guesswork out of online shopping for a pillow. We know that sleep is personal and that individual comfort needs vary from person to person. That's why we created The Right Fit Guide." Says Lacy Larson, The Right Pillow CoFounder, "And we are excited be the first in our industry to personalize the pillow buying process by introducing this virtual experience.”
The Right Pillow offers 3 pillows sizes, small, standard and king, as well as 2 different fill types. Wool bolus for the firm pillow sleeper and shredded latex for a loftier feel. Each handmade pillow is sold with an organic cotton pillowcase to accommodate the unique shape.
CoFounder, The Right Pillow
Pictured are the 3 available sizes from The Right Pillow.